Apfelbaum's
Corner
The column you knew and loved is
back! Thanks to many requests from
collectors, we are resurrecting the
philosophical musings of Earl P.L.
Apfelbaum himself. For those of you
unfamiliar with these beloved essays, a
little background... In 1963, our
company’s founder began writing
“Apfelbaum’s Corner” for stamp
magazines, depicting with great clarity
and humor the life and times of
collectors, their collections and the
world around them. Thousands eagerly
awaited the weekly perspective brought
to them by philately’s leading
authority. Today, you can enjoy the
timelessness of these writings as we
bring the most popular ones back for
your reading pleasure.
SPECIAL NOTE: Below we are posting many
of the wonderful "Apfelbaum's
Corner" columns by Earl P.L. Apfelbaum
that appeared in countless stamp
collecting magazines over a three-decade
period in the third quarter of the 20th
century. Visit us often and read more as
we continue to add new columns.
Philatelic Survey
The McGraw-Hill Publishing Company, one of the world's
leading publishers of business magazines, recently conducted
a survey of philately in the United States. The survey
doesn't present any startling or hitherto unknown information
about out hobby, but actually confirms the "off-the-cuff"
deductions that many dealers and professionals have been
making through the years.
However, of far more importance than the data the report
presents, is the fact that a "giant" of the publishing
industry should recognize the popularity of philately-
and spend the time and money for further investigation.
Through the years we have watched philately grow and
prosper in an almost unpredictable fashion. And we are
still excited when someone outside our philatelic world
peeks in at us to take a look. For instance, a short time
ago, we announced the purchase of a rather valuable and
important collection. When this information reached local
newspapers and radio stations, reports kept us busy for
hours answering many questions about the purchase and
about philately. One local television station even
filmed the collection on its arrival at our offices and
later showed the film on their evening news program because
they estimated that their audience contained over 250,000
stamp enthusiasts.
Admittedly, we were somewhat flustered by this rash of
interest. It kept our staff humming for days. But we
welcomed the chance to display philately and ourselves to
those who might be interested. This is the only way that
philately will continue to grow and prosper, and this is
important to every collector and dealer.
Rarely will you find perfection
in the work of a man. All things we make or do have
their faults. Certainly stamps, stamp collecting and stamp
dealing are no exceptions.
The tolerance that others expect for their less-than-perfect
work is sought just as much by stamp dealers. They can only
sell the stamps that a country has produced. If a country
printed an issue on poor quality paper with fugitive ink and
poorly perforated, that's the way it is.
The occasional stamp collector who insists on perfection
rarely has a collection that would fill a shoe box. Most
certainly he cannot have a collection that is a true reflection
of stamps as they are produced.
We believe in nice quality stamps. Dirty, torn, frousy and
tired copies don't appeal to us, and we do not care to sell
them. We do sell sound stamps that are attractive, desirable
and collectable. And best of all, they are representative of
what the country has issued as postage for the delivery of mail.
Stamp exhibitions
need an addition to their classifications, because at
present they ignore the largest body of collectors: those
with general collections mounted in printed albums.
Let's face facts; more people collect in printed than
blank albums, and are general or one-of-a-kind collectors,
rather than specialists. More people understand this form
of collecting better than any other yet when clubs or
societies stage stamp exhibitions, all but the specialists
are frozen out in the classification of entries and the
awards made by juries.
Is it any wonder then that the millions of "outside"
collectors don't attend stamp shows or take an interest
in clubs. We make them feel like "step children".
We need a place in every show where these printed albums
with their general assemblages of stamps can be entered.
We need awards for worthy efforts in this category. We
also need judges with an appreciation for the more generalized
stamp collecting interests of these millions of people. The
fact that these millions don't find twenty varieties where Scott
only finds one shouldn't freeze them out of the shows.
Labor Day of 1930 marked the dividing
point of public opinion as to whether
“Hoover’s Depression” was to be a big
bump or a careening cataclysm rapidly
getting out of control. On this eventful
day my father, Maurice, and I embarked
on an enterprise intended to provide the
proverbial roof over our heads and
destined to become life work for both of
us: a stamp business.
We opened our first stamp shop in a
small, third floor walk-up office in a
building at the southeast corner of 10th
and Chestnut Streets in Philadelphia.
Dad’s and my personal collections, plus
$500.00 borrowed from insurance
companies financed the purchase of
fixtures, signs, advertising- and paid
the rent for a while too.
Business was hardly what you could call
good. Even so, the market for stamps was
much better than those for diamonds,
first editions, autographs and other
collectable valuables. Stamp collectors
retained their interest in the hobby and
continued to purchase needed materials
though, of course, in much smaller
amounts than in the years prior to 1929.
One big help to us than, as now, was the
fact that we dealt in and stocked stamps
of all countries and times. We weren’t
as subject to the fluctuations caused by
the rise and fall of specialties, as
were many dealers at that time and even
today. And we were lucky too. At low
points in our venture, something always
turned up- a “good buy” or a commission
to handle the liquidation of a valuable
property.
In 1933 we were able to move to a
slightly larger, street level store at
52 North 11th Street. We stayed at this
location for eleven years, catering to a
local trade on the limited scale of such
stores.
Our first few years in the stamp
business weren’t as bad as the several
that followed. In 1934 we started our
public auctions and seemed to be gaining
some slight momentum. Then my father
died. It was probably the greatest
personal tragedy I have ever suffered.
His loss affected me for some time, and
with general business conditions growing
worse by the day, it seemed for a while
that our little stamp shop wasn’t going
to make it.
With a lot of help from friends and
family, we managed to pull through. Soon
we began to get a little bigger. We grew
slowly at first. Then a little faster.
Today we are growing so rapidly that it
is almost impossible to believe such
progress possible.
I often think back to those early
“depression” years. They were hardly the
fondest I have spent, but they did teach
me a great lesson that, I think , has
helped me to keep my feet on the ground
during the wonderful years we are now
experiencing.
It may seem strange to you, but I still
get a pins- and-needles tingle every
time I compare that first 225 square
foot store to what I have now. It’s a
good feeling.
We have
been asked, “Why do you care what kind
of stamp shops there are available to
collectors other than your own?”
We care because the only way we can keep
our hobby growing is by making
comfortable, well stocked and pleasantly
conducted stamp stores available to
collectors. There are many people who do
no wish to do business by mail. These
are people who, for various reasons,
prefer to do business in person,
face-to-face. We care about the
facilities of other stamp shops because
they reflect a marked image on stamp
collecting in general.
We want people
to be collectors, and if it requires
that good competitive stores be
established in Paducah, Columbia and
Boise, then that’s fine with us.
We, as all
dealers with modern and efficient
facilities, profit from the collective
health of philately. We endorse any and
all efforts others make to improve the
facilities for stamp buying and selling.
With the
coming of Spring, we resume our “road
work.” No, this isn’t an athletic
endeavor. This is travel to view
collections that are for sale. Within
the next six months we expect to cover
30,000 miles of North American highways,
calling on philatelists in their homes
or offices to either purchase or arrange
for the sale of their collections. In
this, we have what is probably the
world’s most pleasant occupation.
During the years
since 1930, when we first started taking
to the highways and byways, we have met
and done business with thousands of
collectors. With a few exceptions, our
services have pleased them. After all,
no one can please the fellow who buys
second class stamps with the idea that
some fool dealer will later on take them
off his hands as superb copies.
By far the
majority of those selling understand the
basic economic fact that they will only
receive the wholesale value of their
material because the purchasing dealer
has expenses and a profit to make. They
know that some stamps are more popular
than others and have a better market
value. They realize that five and ten
cent items are available in the trade at
per hundred and per thousand prices and
so will hardly be figured when the
overall estimate of a collection is
made. They also appreciate that the care
they lavished on their collection adds
to its value when selling. Dealers are
only able to complete transactions with
sellers who understand these economic
imperatives.
“Mr. X”
is collecting Missouri postal history.
“Mr. Y” is a keen for Montana.
Then there is a long line of people
after everything from Hong Kong to
Tenerife. Our hope is to always have as
much available in each of these lines as
our friends have money to spend for
their specialty. Alas, in philately it
cannot be done.
There is no
philatelic field other than the new
issue business (and even that has
exceptions) where the supply of
merchandise is unlimited. Some subjects
are so limited as to have practically no
commercial supply except when a former
collector places his material on the
market. Needless to say, this is gobbled
up in a short time and once again the
market is dry.
There is a group
of specialties that have a more generous
floating inventory in dealer’s hands.
Generally they are from countries or
areas that have had high economic and
cultural development during the time of
that specialty. England and France
during the Nineteenth Century and parts
of Italy during the Eighteenth century
are examples. While there are many
scarce items from each of these
countries, so much created that a huge
reservoir of material currently exists.
Collectors who
seek specialties should give long
consideration to their choice of
subjects. Most important should be
whether they want to fish in a
well-stocked lake or cast their line in
a stream that only occasionally has a
fish.
I
recently flew from Chicago to
Philadelphia in one hour and twenty
minutes. Only a few years ago it
took a sixteen hour train ride to cover
the same distance. Of course, the plane
is by comparison a modern miracle. But
what has been accomplished by me with
the more than half a day saved? Am I
putting my newly added time to good
purpose? I confess I am in doubt.
On the train I
had leisure to think. Because I had to
rise for an extended period of time I
could undertake reading a long book or
writing a short story which I had
carried in my mind for some time.
Occasionally along the way I met
fascinating fellow travelers, and was
with them long enough to benefit from
their conversation and knowledge. In
good weather, the passing landscape was
of interest and sometimes it even
inspired a lyric in my thoughts.
Now one scarcely
unfastens the seat belt when the light
flashes, “fasten the seat belts,” for
landing; then begins the rush to home or
office, the resumption of our briefly
interrupted routine. There is no thought
of abstract things, no reserve of
composure accumulation for tomorrow.
Is it any wonder
that every day more and more people are
turning to stamp collecting as one of
the few remaining calming influences in
life? Philately is both tonic and
restorant for the jaded and tired mind.
It is a place in life to day-dream. It
is for many, all that remains which they
themselves truly control.
Mortality
in the stamp business is said to be
higher than in other lines of business.
A check of the advertisers in
this paper compared with those five
years ago will well prove the point. If
one goes back ten, twenty or thirty
years, it will be difficult to find many
firms that have survived the years with
an unbroken business record.
One reason for
the high death rate is that few stamp
dealers build an organization that will
continue on after them. For the most
part they conduct a solitary or
mom-and-pop type business. This accounts
for the ending of many illustrious
professional philatelic names.
We believe that
a good business reputation and useful
service should be continued through the
years under management that has grown up
with the business, and takes over as the
older executive retires or pass on.
Recently,
I heard a man who claimed over forty
years of collecting tell members
of a club that they should never spend a
cent for anything but United States
stamps and they should always be sure
that the postal clerk gives them a plate
number with each purchase.
There are
similarly misguided exponents of First
Day Covers, British Colonies, Latin
America and all other collecting fields.
There are those who expound loud and
long on the merits of no hinges, sheet
collecting, used only, unused only,
printed albums, blank albums, rarities,
cheap stamps, etc.- in fact, almost
anything one can think of in connection
with stamp collecting.
Advice that
tends to take away from anyone the
possibility of the fullest enjoyment of
our hobby is narrow thinking. Collectors
should be free to save what they like to
save, not what some self-designated
expert advises. If Afghanistan is
interesting and one wants stamps from
there, it doesn’t matter a bit if no one
else locally is interested. In fact,
stamp collecting will profit in any
community from a diversity of collecting
interest of local collectors.
Broad studies by
economists have proven that increase in
worth or scarcity of stamps is not
limited to any type, country, or group
of issues. Prizes in shows are as often
given for so called unpopular as popular
subjects.
Philately is
big. Its followers, on the whole, are
big people who want to know the thrill
to more than a small segment of its
scope. We cater to all stamp collecting
interests and encourage ventures into
any phase of this great hobby.
There
aren't many collectors today who would
remember my father. This is their
loss, because in today’s hectic world it
is a novelty to find a person like him.
Spending an hour with a new collector,
man or boy, instructing in the “house”
of philately, was far more important to
my father than selling a hundred
valuable stamps. By telling one of his
endless, inimitable anecdotes, he could
kindle the flame in any novice
collector. His philosophy, that life was
more than seeking an ever bigger
business and increasing wealth, could
well be reconsidered today.
Nevertheless,
just as my father was patient and
understanding with new and appreciative
philatelists, he was perturbed and
annoyed by the silliness and nonsense
that has always attached itself to the
hem of philately.
My father was
for stamp collecting, for fun and for
learning. He could never understand why
anyone would want to introduce the
worries of speculation, the
responsibilities of influencing our Post
Office Department, and the undue concern
over pristine gum into our otherwise
unblemished hobby. He would be aghast at
some of today’s schemes to promote even
more needless issues. We are proud that
in our formative years, we had such a
head of our business.
One of the loneliest times in life is
the period just after a loved husband or
wife has passed away. It them seems that
nothing is worth doing. Days become full
of emptiness. Remorse and self-pity
frequently get the upper hand.
All too
often, the greatest therapy in this
trying situation is overlooked. If the
deceased mate pursued a hobby, then this
is the time for the remaining spouse to
actively continue that hobby. The
intense absorption that was there for
one can usually be found by the other.
If the
hobby was stamp-collecting, there is
always some phase of the collection in
which the survivor can discover
interest, and in addition to the
pleasure of associating with the objects
that meant so much to the deceased
spouse, there is the gratifying feeling
of continuing, and perhaps successfully
finishing the project.
This leads
me to the point of this article. Widows
and widowers shouldn’t rush to dispose
of a stamp collection immediately upon
the death of their spouse. Retain it for
a while… at least until it is definitely
known that it will not be a desired and
useful treasure worth far more, as a
pleasurable time consumer and companion,
than the monetary return that it may
bring.